SEO – Search Engine Optimization is a means of optimizing your website so that you get organic (free) traffic from the search engines.

There are many aspects to SEO, from the words on a website page to the way other sites link to your site on the internet, all of which have their own purpose and design. Search engines like Google and Yahoo! are the primary method of navigation for most Internet user, so it’s critical that your website is structured in a way that search engines understand. By using keywords (terms and phrases) that generate traffic and making your site user friendly and easy to navigate, increasing your website ranking becomes much more viable.

SEM – Search Engine Marketing is an online marketing strategy that involves getting traffic, paid and unpaid, from the search engines

PPC – Pay-per-click marketing is a way of using search engine advertising to generate clicks to a website, rather than “earning” clicks organically